Keri Lederman - Set Decorator on The Undoing, Marry Me Artwork

The Product Agent: Hurry Up and Wait

Ever wonder what really happens behind-the-scenes in Hollywood? The Product Agent: Hurry Up & Wait gives an intimate glimpse into the film & TV industry through our conversations with top Costume Designers, Set Decorators, Prop Masters, Makeup & Hair Artist. Hear stories about your favorite shows that have never been told and learn how important these creative people are in bringing iconic characters to the screen. Hosted by Jessica Cohen, an Emmy Award-winning set decorator-turned-entrepreneur who has disrupted the product placement industry with her innovative platform, The Product Agent. Her P.I.E. (Products in Entertainment) strategy establishes direct connection between production professionals and exposure-seeking brands, creating far-reaching opportunity for both sides through an easily accessible product marketplace.

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The Product Agent: Hurry Up and Wait

Keri Lederman - Set Decorator on The Undoing, Marry Me

December 22, 2020 • Jessica Cohen • Episode 16

Keri Lederman is a NYC-based set decorator whose credits include The Undoing, Marry Me, The Night Of, Sneaky Pete and The Looming Tower. Her mother was an antique dealer, so Keri grew up in her mother’s store seeing decorators and collectors come in. She ended up majoring in English and through a few internships, she found herself on low-budget film sets and working as a PA in production offices. She then became a prop person before she transitioned to set decorator.

What is a set decorator? The set decorator is the person who fills in and decorates the sets. For example, if the set involved a kitchen, the set decorator would be responsible for the flooring (tile, vinyl, linoleum), the appliances, the cabinets, and outfitting the kitchen so it looks like a real kitchen or whatever the scene calls for. The role of the set decorator is to tell the story of a character through their belongings and surroundings.

In this episode we talk about:

+ Knowing the ropes: Everyone, no matter what department they’re in, should do at least one year in the production office. This experiences helps someone understand the production in its entirety, rather than focusing on one department.

+ Why Props? Props are crucial in making the character come to life, and Keri enjoys the “things” in the set that help tell the story of the characters.

+ Camaraderie: the camaraderie in the production world is unlike any other industry, because everyone is working together to achieve a common purpose and to create a story. Even though departments are vastly different, the shared experiences are what truly strengthens bonds among the crew.

+ The character journey: in this episode, Keri shares with her the process of developing a character from reading the script to finding the perfect pieces to create the visual language to bring the character to life.

CONNECT WITH KERI:

Instagram

FOLLOW JESSICA:

Instagram | Twitter | Facebook | LinkedIn

WEBSITE:

TheProductAgent.com

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Music: Bewitched Jeannie

LynneMusic

NeoSounds.com - Royalty Free Music, Stock Music library.

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